As brilliant as a diamond



Zirconia is a Created Natural Stone and the best simulated diamond in the world! the material has good hardness, ranking 8.5 on the Mohs* Scale. Swarovski Zirconia are set to bring a touch of brilliance to Bridge- & Fine

Jewelry and products beyond.

*The Mohs scale of mineral hardness is a qualitative ordinal scale characterizing scratch resistance of various minerals through the ability of harder material to scratch softer material.




1. For the first time in history, Swarovski has applied ideal diamond-cut standards to zirconia. Swarovski’s Pure Brilliance Cut makes Swarovski Zirconia the finest diamond simulant on the market. The Pure Brilliance Cut offers the same brightness recognized as the world’s most perfect diamond cut.
2. Created using only the highest quality raw materials.
3. Swarovski's Pure Brilliance Cut for Zirconia has 57 facets.
4. Swarovski's Pure Brilliance Cut delivers the same level of brilliance as natural diamonds.
5. The engraving guarantees that the zirconia stones are cut in accordance with the cutting parameters stated by the GIA* as being 'ideal for diamonds'.
6. Every single Pure Brilliance Cut Zirconia carries the exclusive Swarovski engraving, even down to a size of 0.70 mm.
7. The perfectly balanced proportions of stones enhance the brilliance and beauty of any jewelry.
8. Zirconia has near-identical properties to diamonds in terms of brilliance, refraction and durability.
9. Zirconia can withstand very high temperatures (2750° C) and can therefore be set like a genuine diamond
10. Zirconia can be applied to jewelry without the need for adhesives, making it extremely durable and ideal for everyday wear.

With the same brilliance as natural diamonds, Swarovski’s Zirconia stands the test of time and style, proving to be every woman’s perfect match. A distinct and unique laser engraving marks each luxurious stone, ensuring any Swarovski Zirconia accents will always remain their most brilliant. Look for the Zirconia from Swarovski seal - serving as a symbol of authenticity and a promise of exceptional quality 




An independent endorsement standing for Swarovski’s enduring commitment to the highest standards of excellence since 1895.

The use of the special 'Zirconia from Swarovski' seal is a strong symbol of identification for the products of Swarovski Partners, enhancing their value and providing assurance that you are buying only the finest zirconia quality .




Swarovski Zirconia are cut and polished in Swarovski’s own factories maintaining strictest social and environmental standards. When it comes to ensuring quality and origin, Swarovski leaves nothing to chance. Every single Swarovski Zirconia is marked with a microscopic laser engraving that is completely invisible to the naked eye.




By strictly adhering to the same meticulous standards for grading diamond cut quality from the Gemological Institute of America (GIA), Swarovski has been able to develop a cut that equals the Tolkovski Diamond – the most precise diamond cut in the industry which provides the highest level of brilliance.



A unique code on each tag to verify authenticity. Swarovski offers them branding partners a sophisticated tag with a verifiable quality seal for their creations using Zirconia from Swarovski. The seal tag has a hologram and a unique QR code.

Find out how the tag verification works

Take a look at this video